(Check Back Often! New Examples and Best Practices Added Frequently)

There are 3 key factors that tend to have the greatest influence on group profitability:

1. The Online Booking Percentage (%) Achieved For Each Event
   
   
2. The Incremental Revenue Generated above the Contracted Room Rates
   
   
3. The Level of Planner Engagement in the Event
   
   

Below are specific ways to use GroupMAX to boost group profitability through each factor:

1. Improve Online Booking Percentage
   
   During the Sales Process:
   • Share with the planner a customized Attendee Website to show them how their group will be managed if they booked at your venue. Not only is this a very personalized sales tool, but it automatically increases the future online success of the group.
   
   After a Group is Confirmed:
   • Make sure that attendees know about the Event?s Booking Website. You can use an "Announce Event" Group Campaign or the meeting planner can use their own communication channel, such as the event website or an email to attendees to announce the booking website. Without this, little else is possible!
   • If the event website has a link to the Attendee Website, make sure that the link is accurate and prominently displayed.
   • If the planner is using a registration system, offer to connect their registration form to GroupMAX via RegLink to create a seamless registration/housing process.
   
   
2. Drive Incremental Revenues
   
   
   • Use GroupMAX?s Bundles to automatically add upgrades to every event, including:
     
     • Suites or upgrade room types
     • Concierge or business floors
     • Better views
     • Amenity packages, such as internet and phone, or valet parking.
     
     
   • Promote upgrade opportunities such as extended stays and ancillary services such as spa and golf through Group Campaigns and on the booking website.
   
   
3. Increase Planner Engagement
   
   
   • Surprisingly, simply giving a planner access to the Event Dashboard, both online and mobile, dramatically improves group profitability. How? A planner becomes reliant on the ease of access to event information and not only encourages their attendees to book online within the block, but also returns to your venue for future events.
     
     
   • So, make sure each planner has access to their Event Dashboard to monitor their event, run reports, drop off room lists and make reservation changes.
     
     
   • Create SmartAlerts to automatically send planners critical reports at desired intervals, such as block and pick-up and delegate reports.
     
     
   • Make sure planners are included in Inventory and Cut-off Reminder SmartAlerts.